Simple 40 - Cognac

Product image 1Simple 40 - Cognac
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Regular price $110.00 AUD

We have been hunting all over the world to find the perfect replacement for our sold out 'Natural Brown' Simple 40 range.... We didn't find one, we found two!!!

Say hello to the most beautiful Italian vegetable tanned leather we have ever seen.  It is 3mm thick, the perfect combination of comfort and durability.  This colour is the darker of the two, a beautiful Cognac brown with darkened edges from the hand finished wax.

Every strap in the New Simple 40 range has no accent stitching on the main body for a super minimalist look and the ultimate comfort. 

The edges of the strap are hand finished and waxed so they are round and feel super soft against your skin. The ends are stitched with matching thread and blind embossed with a subtle Lucky logo.

This strap is crafted to last a lifetime, it will get softer and softer with every use!

Simple 40 Range

Our newest strap it not too thick and not too thin, it's just the right size for almost any interchangeable lens camera. It's name comes from the design philosophy, we aimed for a minimalist look to compliment you camera without distracting from it.

The construction of the main part of the strap uses just one thicker piece of leather rather than two like our Slim 30 and Standard 53.  The leather we have chosen looks great and softens up after just a few uses. It will have some natural marks especially on the back side which is unfinished.  This unfinished back also provides the perfect amount of grip and slip for using this as a cross body or shoulder strap.

Our straps don't wear out, they wear in!  Every strap has unique textures and marks, it will get softer and more beautiful every time you use it.  To make it even more personalised, add you name, business or a quote with our embossing option.

Details and Sizing

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Will it fit me? 

Standard Length>span cache="font-family: -apple-system, BlinkMacSystemFont, "San Francisco", Roboto, "Segoe UI", "Helvetica Neue", sans-serif;" data-redactor-span="true" data-redactor-style-cache="font-family: -apple-system, BlinkMacSystemFont, "San Francisco", Roboto, "Segoe UI", "Helvetica Neue", sans-serif;"Standard Length>span cache="font-family: -apple-system, BlinkMacSystemFont, "San Francisco", Roboto, "Segoe UI", "Helvetica Neue", sans-serif;"> is little longer than a stock strap, perfect for using as a traditional neck strap or hanging off one shoulder.  Also works as a cross body strap for most people up to about 170cm (5'7" tall). 

Our Long Length strap are 25cm longer than our Standard Length which makes them better for wearing across the body for people over 170cm (5'7") tall.

More detailed info on choosing a strap here.

Will it fit my camera?

This strap will work with almost any camera, especially larger DSLR setups with heavy lenses.  It attaches in the same way as the stock strap that came with your camera, so basically any camera that has a set of 10mm webbing slots or rings will work!  Click here for more info.

How strong is it?

We have designed these straps to be worn all day with the heaviest pro DSLR setups so you can rest assured they are strong enough.  If you are looking for a weight I have lifted a 40kg barbell with a strap without it breaking, but I hope your camera is not that heavy!

Personalisation Options

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You can personalise your Lucky Camera Strap with custom embossing!  It could be your name, an inspiring quote, your business name or even your own logo!

Prices now start from just AUD$20 and you can select the options right here on the product page before adding your strap to the cart.

For more detailed information and examples images click here.

Shipping, Returns and Warranty

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Handling Times

In stock straps will be dispatched in 1-3 business days.

In stock straps with text embossing will be dispatched in 2-4 business days.

Custom Logo straps can take 15-20 business days before they are dispatched so please contact us before ordering if you have a specific date you need if for.

Shipping Prices - In Australian Dollars

  • All Australian and New Zealand orders are sent via Australia Post Standard and Express Services
  • International Express orders are sent with DHL and are estimated to be 2-4 business days not including any customs delays.
  • Standard international orders are sent via the postal network and include tracking to most countries. Average delivery times are 2-4 weeks.

If applicable, please be aware of your countries import taxes (such as the VAT in UK and EU) and duties as you will be responsible for paying any of these types of fees before you can pick up your parcel.

Shipping times (not including handling time)

Standard - 2-5 business days
Express - 1-3 business days 

USA and Canada
Standard - 1-3 weeks
Express - 2-4 business days (not including customs delays)

New Zealand
Standard - 2-6 business days
Express - 2-4 business days

UK and Europe (please look out for notices regarding pickup and VAT taxes)
Standard - 2 to 4 weeks 
Express - 5 to 8 business days (not including customs delays)

Rest of World (tracking not available to all countries)
Standard - 2 to 4 weeks
Express - 6-10 business days (not including customs delays)


Warranty and Returns

30 Day No Questions Asked Returns

LIFETIME Common Sense Warranty on Workmanship

For more information about international shipping please click here

For more information about warranty and returns please click here


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Customer Reviews

Based on 68 reviews
Lucky Strap 40 tan

I’ve gone through a lot of straps but I must say I love my strap so very comfortable and the smell of genuine leather is top notch. Notice my strap is much softer. Keep up the good work. Will buy in the near future

Awesome Quality

I wanted a simple well made strap and this is by far the best choice. Excellent quality and the leather smells amazing, I strongly recommend purchasing from Lucky as the turnaround is amazing and the craftsmanship is spot on! Will be buying more in the future

Great Camera Strap

Camera strap looks and feels great. Seems very durable. Shipment arrived on time for last minute Christmas gift. Would highly recommend.

Wish I hadn't taken so long to buy this!

Great as a cross body strap. Easy to take shots without juggling bags and gear around, no weight on my neck anymore which is great especially for hot places, gorgeous colour and quality, easy to fit and really comfortable.


The craftsmanship is beautiful, but the colour is very different to the photo. It's is more a a deep purple brown, look at other cognac products for better photos. I got mine embossed with gold initials which is very well done and great quality.

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